The most common question I get when people ask about creating advertorials and pre-sale funnels is:

“Where do I start?”

This is the hardest part about learning something new.

You sit at the computer with great intentions only to find yourself staring at the screen blankly…

…fingers hovering over the keyboard while you try and force your brain to tell you what to do next.

Along with “I’m not sure where to start” – I also get a lot of “Can you show me a real life example?”

Looking at what other marketers are doing is a great way to answer BOTH of those questions.

So I created a short training breaking down how to start writing a new advertorial by seeing what’s already out there.

Watch the video below to learn how you can use real-life advertorial examples, and adapt the same principles for your own offer:

In this video breakdown I happen to choose a really tough niche to research because it’s in the medical health space, which has a lot of government websites and health organizations that don’t actually sell anything.

If you’re looking for this stuff in a more consumer-friendly industry, you’re going to find it much easier to find examples of advertorials driving readers toward a sales page.

If you’d like to see more real-life advertorial breakdowns, then leave a comment below and tell me about your offer or your niche you’d me to feature next. 

And if you want to learn more about the fundamentals of pre-sale funnels, I break down plenty of real-life examples in my Advertorial Pre-Sale Funnel 101 course

Check it out here. 



    5 replies to "Real-Life Advertorial Breakdown | Quit Smoking Program"

    • Jimmy

      This was awesome Rach!

      Do you see a difference in advertorials between niches?

      • admin

        Great! I’m so glad you liked it.

        Definitely some big differences across niches, and this video is a great example.
        In niches like smoking, chronic pain, etc… you’re going to find a lot of content out there from government or official health organizations who aren’t selling anything (so will skew your search)

        So these can be a bit more complicated to research than something like… dog mittens or whatever.

        And anytime you’re searching for more intangible offers (like ‘how to get girls to like you’ or ‘7 day course to getting the best butt ever) – you’re going to see a lot more “top tips” listicle articles and long discovery stories.

        it’s interesting to see how it varies from offer to offer!

    • Simon James

      Hi Rachel

      How about a breakdown of an advertorial about financial services for the 55+ age group e.g. equity release.

      P.s. I don’t have client with a specific offer for this yet as I’m still in research mode.

      • admin

        Hi Simon,

        Sure thing!
        I’ll plan to create another breakdown video next week for this niche.

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