Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

Here’s Why Being A Great Writer Isn’t Enough

I love me some stories. Don’t we all? So let’s put on our comfy pants and have a little story time this fine day. If you’re a freelancer or writer, then...

How to use events to land your next big gig

The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...

9 Copy Chiefs Walk Into A Bar…

This week I’m in scenic Oneida, NY with Kevin Roger’s RFL Supergroup. We’re here for our bi-annual mastermind: Holy Schnitzel, that is one good lookin’...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Is your “engine revving” chasing your readers away?

I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea

As marketers, we’re constantly coming up with great ideas. That’s what we get paid the big bucks for, right? The challenge is, when you’re brain is in...

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