Wanna go on a crazy adventure with me ?

Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on

Getting Your Head Straight When Everything Seems Crooked

Are you a morning person or a night owl? Personally, I do all my best thinking in the A.M. Which is unfortunate... Because I am terrible at getting up early. It's one of the perks (or

Permission To Kick Ass

Have you ever worked with a really great coach? Whether it's in sports, business, fitness, or whatever – having a great coach can get you to your goals faster, and help

Making The Leap From “Content” To “Copywriting”

This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first

Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

Designing Your Ideal Business

You know what I love most about being a professional writer?There are so many different paths to success. I was thinking about this today while reading an article about JK Rowling. She

The “Pseudo-Content Strategy” That Converts More Cold Traffic

Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely

How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

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