Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

Burning Through Social Capital

I like to think of life in chapters. A series of small but impactful vignettes. Like your favorite book, you get to turn the page and start a new piece of the

Build the One Thing that Always has Your Back

A good friend of mine got laid off from their full-time, in-house copywriting job recently. He texted me to let me know and ask if I knew of anyone hiring. Even through

The Reason Why You’re Not Creative

There are birds flying around my house. They are pooping on everything. Don’t ask me how they got there. My house was built toward the end of the 19th century, and things like

Two Full Time Jobs and a Side of Privilege

Last week I talked about how I'm right back to where I started when I first launched my copy career 10 years ago. (If you missed that blog post about

Passive Income Courses and Coconut Curry

I'm nose deep in a bowl of coconut curry made by a Thai lady who's been perfecting the same dish for the last 30 years. It's glorious. I'm having a religious

How I Build Passive Income Offers

Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted

The People Puzzle and Hard Conversations

I’ve been thinking a lot about the “People Puzzle” lately. The People Puzzle is the (seemingly) never-ending quest to find (and keep) the right people, in the right seats, at the

How Content Marketers and Ghostwriters Can Raise Their Rates

"How do I raise my rates?" Most freelancers run into the question at some point in their careers.. But I hear it especially often when I talk to content marketers, ghostwriters, or

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