Breakdown of an Entire Advertorial Funnel
Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...
Category
Advertorials
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
Real-Life Advertorial Breakdown: Most Effective CTAs
You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...
So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it’s...
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...
Ask Me Your Advertorial Questions (plus a surprise)
Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...
Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...