Ideas For Hooks and Headlines That Pop
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working
I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to