One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now
Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter's control piece? This past week I was fortunate enough
If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least