Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...
Category
conversion tips
Using Advertorials As Your Front End Funnel (plus a special bonus)
Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
Smart Brand Marketing Podcast: How To Warm Up Cold Traffic
Today I want to talk to you freelancers. (Although, if you’re a business owner running cold traffic, then you’re going to love this too.) If you’re a...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I do… you learn to...