So you’re still confused about advertorials…

When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)

Cold Traffic Expert Interviews: Laura Hietala | SEO

I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country

Should You Publish Your Advertorial To Your Own Website?

So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece

Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

Don’t Make It Hard For Customers To Give You Their Money

While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and

Can You Use An Advertorial As A Sales Page?

Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you've got some sort of magic mind control dust to sprinkle on your readers beforehand –

What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak

Imagine you're at a summer cookout and everyone is practically passing out from euphoria because your "secret sauce" has turned out some killer ribs. Finally your friend corners you and says: