Real-Life Advertorial Breakdown: Most Effective CTAs

You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Is your “engine revving” chasing your readers away?

I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea

As marketers, we’re constantly coming up with great ideas. That’s what we get paid the big bucks for, right? The challenge is, when you’re brain is in...

How To Beat The World’s Best Copywriters

How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...

Cold Traffic Expert Interviews: Jerred Morris | Google Adwords

If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...

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