Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is...

Breakdown of an Entire Advertorial Funnel

Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...

Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...

Breaking Down The Advertorial Mini-Funnel

Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...

Real-Life Advertorial Breakdown: Most Effective CTAs

You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Is your “engine revving” chasing your readers away?

I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...

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