4 Tactics To Create Viral Youtube Videos

One of my favorite things about being a professional marketer, is that someone pays me to indulge in my own weird curiosities. Since we're responsible for understanding the intricate workings of

Are Online Courses Dead?

I've noticed a shift happening in the online marketing world. Most of the entrepreneurs I know who sell online courses have seen sales dip in the past year. Of course - there's all kinds of speculation

So… you don’t WANT to make more by doing less?

There's 2 types of entrepreneurs this time of year: #1 - Those who get fanatic about planning their goals for next year... Creating detailed documents that break big dreams down into step-by-step

Here’s What I Know About Ai Copywriting…

Warning: 'Bout to get a bit metaRemember that time when we stopped holding live events because we thought that standing less than 6 ft from another human being would end

How I Build Passive Income Offers

Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted

Sending retargeted leads to your sales page? (Try this instead)

Quick video for you today about remarketing. If you’re trying to retarget leads who didn’t buy from you - here’s how to get them to change their mind and buy

Stop scaring away cold and skeptical audiences (here’s how)

One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

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