Creating A Lead-Magnet Pre-sale Funnel

The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to

Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

Escaping The Information Spiral of Death

Ever feel like you're drowning in information? It feels like there's always 'one more thing' to learn before you have the skills and knowledge you need to truly "make it"... ... ESPECIALLY

Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially

Here’s a secret about tigers, mullets, and motorcycles

(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) I'm terrible at keeping secrets. It's not that

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING

Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn

Ask Me Your Advertorial Questions (plus a surprise)

Here's the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something... ... but you just. can't. freaking. do.

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now

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