Most of my clients struggled to convert cold traffic – spending tons of money on ad campaigns that barely broke even…
Until we made one simple change to their funnel that exploded cold traffic conversions immediately.
That’s why I created the Advertorial 101 Training Program.
It’s a step-by-step coaching program on how to research, write, and publish advertorial presale pages that transform cold or skeptical readers into eager buyers – before they even land on your sales page!
*An interesting thing from this video, we increase click through rate 162% just by changing a few words
How I Use This Simple “In Between” Step To Quickly Convert Cold Traffic and Lower Traffic Costs.
A few years ago, I was approached by a client who had a big problem. They had a fantastic offer that sold like hot cakes to their existing audience, but struggled to scale the offer to cold traffic.
They knew they had a product that people wanted...And they knew their copy and landing pages were proven to convert….
But they were spending an obscene amount of money on ads, and barely breaking even.
After losing money week after week, they were ready to give up...Until we decided to test a simple “in between” part of their sales funnel that we hoped would finally crack cold traffic.
As soon as we tested this “missing link,” their cold traffic conversions increased by 80%.
It worked so well, I decided to test it with other clients.
By changing this one simple thing about their sales funnels, all of them saw dramatic increases in click-through rates, conversions, and sales.
One client even increased engagement by 162% across our 12-day test campaign!
All from adding in this simple “in between” step in their funnel.
What was this missing link that finally made cold traffic “work”? These powerful pieces of copy go by many names, including driver pages, customer activation pages, and more.
I call them Advertorial Pre-Sale Pages. They’re so successful at converting cold traffic, that I was able to build a successful copy agency with a team of 15 writers who exclusively wrote advertorials for our clients. Now I’d like to show you how to use these “in between” pages to lower your traffic costs, and dramatically increase conversions to cold or skeptical audiences.
Less Ad Spend – More Conversions
The hardest part about converting cold traffic is gaining their trust and attention. That’s because people are over marketed to, which means they’re inherently skeptical
We see 20 times more advertising today than we did 50 years ago. In fact, the average American sees between 4,000 - 10,000 ads EVERY SINGLE DAY.
This rapid shift means that people are constantly bombarded with sales messages – making them skeptical and desensitized to most advertising. That’s why it’s not always enough to get that first cold click and send prospects straight to your sales page.
The fact is, converting cold traffic is hard.
So hard that most businesses lose their shirt trying everything to finally get a cold traffic funnel to “work.” But what if you didn’t have to? The great thing about Advertorial Pre-Sale Pages are that you NEVER have to convert cold traffic.
Instead, you use this powerful “in between” step to build trust and familiarity that warms up your traffic BEFORE they hit your sales page.
This means your sales page is speaking to warmer leads – giving you higher conversion rates, and helping you pay less to bring in cold traffic that converts.
Here’s how it works...
These “in between” pre-sale landing pages – called advertorials – cleverly disguise sales copy as content the reader actually wants to read and share.
They sit between the initial touch point – where you first interact with your new prospects – and the point where you ask for the sale.
If you can figure out how to create and use these pages correctly, not only will this increase your cold traffic conversions, but will also lower your traffic costs if you run paid ads...
... reducing your cost per acquisition (CPA) and putting more money in your pocket.
And if you’re a copywriter who works with clients? Advertorial presale pages are a perfect addition to your copywriting arsenal.
They’re more approachable than a massive sales page, and easy to sell to clients since they make cold traffic funnels extremely profitable.
In fact, I’ve had clients pay upwards of $2,500 for a SINGLE advertorial page that I wrote in just a few hours.
The thing is, to make this work...
You've GOT to know how to get readers in the right mindset to buy BEFORE showing them your sales message.
Otherwise you’ll trigger your prospect’s ‘salesman alarm’ and lose them before they ever land on your sales page. You see, most marketers struggle to create these presale pages without coming across as “spammy” or “salesy.”
And if you don’t get that balance between editorial and ad just right…
... your new prospect will click away before you get the chance to build enough trust and familiarity to transform them into warm leads.
The Advertorial 101 Training Program is a live, 4-week coaching program that teaches you how to research, write, and use advertorial presale pages that convert cold traffic.
This training was awesome. It was just the right amount to cover and it's great that I can learn what I need to know without a huge time commitment. Perfect!Nicole Piper
If we haven’t met yet, I’m Rachel Mazza.
I’m a direct response copywriter and sales funnel consultant who helps business owners scale their offers to cold traffic.
I’ve been building and managing sales campaigns for nearly a decade – both in my own businesses, and for my private clients.
Along the way, I’ve coached hundreds of copywriters and marketers – helping them develop their skills, and earn big wins for their own business or their clients.
- Create an advertorial tailored to your specific industry and market
- Craft a hook that grabs cold reader’s attention and keeps them engaged
- Build the perfect balance of editorial and ad so your copy never comes across as spammy or ‘salesy’
- Find and use true stories from your audience that build instant trust and familiarity with cold readers
- Put cold leads in the “buyer’s mindset” before sending them to your sales page
- Instantly overcome objections from skeptical audiences.
- Learn where to publish your advertorial for best results
- Design entire advertorial presale funnel from scratch that helps lower traffic costs
- And more... all with plenty of examples
You’ll have to put in the time and effort of course…
But I'll be there with you every step of the way to answer your questions, give you feedback on your copy and help you implement these valuable skills in the real world.
I just wanna say thaaaaaank youuuuuu for providing all this incredible info that just landed me a new client (with a lot of potential backend work!) 🙂Björn Baumann Copywriter
At the end of the 4 week program, you'll have all the skill and knowledge you need to create effective advertorials from scratch, then use them to convert more cold traffic for your clients or your own business.
"Rachel, I jumped into full-time freelancing without a single client. Now I’ve written an advertorial-spec for Agora’s Banyan Hill and got a job offer from an Agora imprint in India! A lot of this is because of your training on advertorials. I’ll remember you for that for the rest of my life."Siva Chun Chu, Copywriter
Will This Program Work For Me?
Even though I’ve coached hundreds of freelancers through this same process. I know it’s intimidating to invest your hard-earned money and precious time into a new program. That’s why I offer a 100% Satisfaction Money-Back Guarantee.
Rachel’s 'Crack Cold Traffic” Guarantee
Within 14 days of the program’s start date, I want you to:
1 – Log into the private training forum and introduce yourself to your fellow students by replaying to the welcome message
2 – Attend the first 2 live calls
3 – Complete the first 2 assignments
After doing this, if you’re not convinced that The Advertorial 101 Training Program is right for you, then simply send an email to [email protected], for a full and immediate refund.
I’m only looking to help those who are serious about creating advertorials that work. I believe this is the most fair way for you to test out the training program and make sure it’s a good fit.
If you’re willing to do the 3 steps above, then I know that – even if you decide not to stay – you’ll have gotten a ton of value and hopefully we can work together in the future.
But if you’re the type of person who likes to ‘collect’ training programs without implementing what you’ve learned, then I recommend you pass until you’re ready to fully commit.
I want this to be a huge value and a powerful resource for you, like it’s been for me and hundreds of other freelancers who I’ve coached through this training.
So when you’re ready, let’s deep-dive into this together.
Rachel’s advertorial training is better than programs I’ve paid through the nose for.Jimmy Parent Copywriter
What’s the Investment?
The enrollment fee for The Advertorial 101 Training program is $497.
That includes the 4 live training sessions and Q&A calls with me, the weekly homework assignments, and ongoing accountability and coaching to help you through the program.
Plus you’ll get access to the private training forum for an additional 30 days after the coaching ends.
Normally I charge $500 + for a single 30 minute copy critique – But I want to make sure you have everything you need to make this program a success for you.
So I’m limiting the number of students so I can include copy critiques and feedback on your work at no additional charge.
I do this so I can give everyone individual feedback on their copy as we go through the program.
I should also let you know that this may be one of the only times I offer this training program with the live sessions.
I spend most of my time working one-on-one with clients and coaching freelance copywriters, and I don’t always have time to give individualized coaching and support.
Because of that, I plan to offer this program as a pre-recorded course in the future. That way new students can still get the training, even if I’m not available to teach the course live and in-person.
So the way I see it, you’ve got 2 options.
Option #1: Muddle through endless hours and expensive ad-spend to test, tweak and hope your way through scaling your offer to cold traffic...
Or Option #2: Take advantage of this ridiculously low “pilot program” pricing to get live training and live Q&A sessions, as well as personal attention and feedback on your work as you learn how to create persuasive pre-sale pages from scratch.
If you’re committed to putting in the effort to implement what you learn here, then The Advertorial 101 Training program can show you how to convert more cold traffic quickly while lowering your traffic costs.
It can help you shortcut the difficult, expensive process of scaling your business to cold traffic audiences.
I’m going “all in” and giving you everything I have in this program to help make that process as easy as possible for you.
That’s why I’m opening up this program to a limited number of students only. People who are willing to show up big for themselves or their clients, and implement what they’ve learned with the help of a seasoned coach.
Does that sound like you?
If so, the new session begins March 30th.
I look forward to diving in with you.
Join the Advertorial 101 Training Program
- 4 weeks of live group coaching sessions with Rachel Mazza
- 4 live Q&A sessions to answer your questions and help you get past any sticking points
- Weekly homework assignments to make sure you’re consistently making progress and building out your advertorial portfolio
- My templates and systems I use to build successful advertorials for my own clients
- Genuine accountability from your coach and your peers
- Feedback on your copy to help you develop more confidence in your skills
- A supportive group to inspire you and help you come up with creative hooks and ideas
- BONUS – Additional 30 days free access to the private training forum after the program ends
** Enrollment is open until March 20, 2020. The first live training session starts March 30.
** Enrollment is limited to 30 students so everyone can get the personal coaching and feedback they need to make this program a success.
Hey Rachel, I just wanted to brag a little about my progress. I got a gig with a media-buying agency and am writing advertorials for them. I also had a great copywriter review my advertorial copy and he said it’s good! He only changed one word, which was a big compliment to me. I want to say thank you! You helped me launch my freelance career with advertorials and I’m thankful for that! Keep on doing what you do, because you do it f****ing great!”Greg Janiszewski
Here’s What Happens After You Get Started
Once you click that button above, you’ll see the enrollment form and checkout page to join this live round of The Advertorial 101 Training Program.
After you submit your contact details and payment information, I’ll send you a welcome email within 24 hours with all your program details.
That email will give you instructions for how to join the private training community and register for our live training calls.
If you have any questions or need help then simply hit “reply” to that email or contact [email protected] and either me or my team will respond ASAP.
This is great training Rachel. Being a seasoned copywriter that’s written many longer form pieces, I’m just getting started in advertorials and have a great opportunity to grab a hefty retainer with a company soon. Thanks!Jake Widmer Copywriter