Advertorial Headlines Guaranteed to Get The Click
It's been awhile since my last Advertorial Breakdown.But I clicked on a news article the other day, and saw some advertorial headlines that were so click-juicy I had to share. Now
Category
Sales Funnels
How I Build Passive Income Offers
Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted
Sending retargeted leads to your sales page? (Try this instead)
Quick video for you today about remarketing. If you’re trying to retarget leads who didn’t buy from you - here’s how to get them to change their mind and buy
How Content Marketers and Ghostwriters Can Raise Their Rates
"How do I raise my rates?" Most freelancers run into the question at some point in their careers.. But I hear it especially often when I talk to content marketers, ghostwriters, or
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working
Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.