Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to
Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.
Last week I hosted a free "Advertorial Crash Course" training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for freelancers who need to
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared