The “Pseudo-Content Strategy” That Converts More Cold Traffic
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna...
Category
Sales Funnels
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they’ve already...
Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you’re not familiar with B2B – this simply means your “customer” is another business (rather than...
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you’re challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me...
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I’ve got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful...
Free Advertorial “Crash Course” Training
Last week I hosted a free “Advertorial Crash Course” training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for...
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...