Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –

Is your “engine revving” chasing your readers away?

I’ve lived in Portugal for more than 2 years now, and I've been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

Cold Traffic Expert Interviews: Laura Hietala | SEO

I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country

Cold Traffic Expert Interviews: Jerred Morris | Google Adwords

If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least

How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people

Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

Smart Brand Marketing Podcast: How To Warm Up Cold Traffic

Today I want to talk to you freelancers. (Although, if you're a business owner running cold traffic, then you're going to love this too.) If you're a freelancer who works with clients,

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