LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES
If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...
Category
Coaching
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but...
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...
How To Tell Stories To Warm Up Cold Traffic | Part 3: How To Use Pre-Sale Landing Pages In Your Sales Funnel
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into an emotional state,...
How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...
Teaching What You Know: How Much Do I Reveal?
“How much information should I give away for free in my marketing?” This is a question that I hear from both clients as we’re creating their sales funnel...
How Do I Know If My Copy Idea Is Any Good?
Many times it’s really easy to spot bad ideas. For example….this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: Or so so...