Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

The “Pseudo-Content Strategy” That Converts More Cold Traffic

Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely

How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

The Head Trash of Selling Yourself

Last week I took my first official "no work" vacation all year. (better late than never, right?) I checked myself into a schwanky resort (will give you more deets on THAT

The Joy and Chaos of Rebuilding Your Business

Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when

The Best Way To Beat Imposter Syndrome

Let's talk bad talk.I don't mean the cute little F-bombs that you can't say around Grandma. (I do love me some strategically placed obscenities)I'm talking the bad talk that fills

Using Advertorials To Get Freelance Clients

Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and

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