Here’s a secret about tigers, mullets, and motorcycles
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Category
Coaching
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
Real-Life Advertorial Breakdown: Most Effective CTAs
You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...
Feeling Stuck In Your Freelance Biz? [time sensitive]
This is time sensitive so I hope this message isn’t too late! I’m about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella...
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...
Ask Me Your Advertorial Questions (plus a surprise)
Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...
Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...
Using Advertorials As Your Front End Funnel (plus a special bonus)
Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...