Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...
Category
Training Programs
How To Go Further, Faster w/ Collaboration and Partnerships
We’ve all got those moments where you can FEEL a huge shift coming in your business. You stand there on seemingly solid ground and start to feel the rumble, the tectonic...
Comin’ At Ya From Copy Chief Live!
Last week’s Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a...
Here’s a secret about tigers, mullets, and motorcycles
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
Feeling Stuck In Your Freelance Biz? [time sensitive]
This is time sensitive so I hope this message isn’t too late! I’m about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella...
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...
Ask Me Your Advertorial Questions (plus a surprise)
Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...
Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...