Build the One Thing that Always has Your Back

A good friend of mine got laid off from their full-time, in-house copywriting job recently. He texted me to let me know and ask if I knew of anyone hiring. Even through

The 5 Skills You Need to Create Passive Income

I've been talking a lot about semi-passive income opportunities lately (yes.... I say SEMI-passive because most of us 'aint born with a mouth full o' trust fund binkie). Like "rockstar" money

Passive Income Courses and Coconut Curry

I'm nose deep in a bowl of coconut curry made by a Thai lady who's been perfecting the same dish for the last 30 years. It's glorious. I'm having a religious

Scaling Your Biz to 7-Figures

"Scale your biz" seems to be the mainstream mantra among entrepreneurs and business owners – especially in the marketing world. But "scaling" up your business can mean so many different things,

Wanna go on a crazy adventure with me ?

Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on

Making The Leap From “Content” To “Copywriting”

This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

The Joy and Chaos of Rebuilding Your Business

Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

« Older Articles