Scaling Your Biz to 7-Figures

"Scale your biz" seems to be the mainstream mantra among entrepreneurs and business owners – especially in the marketing world. But "scaling" up your business can mean so many different things,

Wanna go on a crazy adventure with me ?

Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on

Making The Leap From “Content” To “Copywriting”

This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

The “Pseudo-Content Strategy” That Converts More Cold Traffic

Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely

The Joy and Chaos of Rebuilding Your Business

Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

Using Advertorials To Get Freelance Clients

Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and

Convert More Cold Traffic and Lower Your Traffic Costs

Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working

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