The “Pseudo-Content Strategy” That Converts More Cold Traffic
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna...
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Training Programs
The Joy and Chaos of Rebuilding Your Business
Every said “yes” to an exciting new project, then realized how daunting it was immediately afterwards? It’s like getting excited at a restaurant, and...
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...
Using Advertorials To Get Freelance Clients
Unless this is your first day in the weird world of Rachel…You’ve probably heard me mention Advertorials before. They’re these neat little pre-sale pages...
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they’ve already...
Are You A Visionary Or An Integrator?
I’ve been reading a book called Rocket Fuel about building legendary businesses.It’s all about connecting “Visionaries” with “Integrators”...
The Math and Mindset Behind Making Millions
We’ve had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they’re pushed out over the...
Redefining and Evolving Your Business
Have you ever taken on a project that seemed like a good idea at the time… But the moment the money hits your bank account, you realize that you REALLY don’t want...
What It Takes To Win Big
Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they’ll tell you that curiosity is the #1 most important trait they look for in...