How To Spy On Your Competition’s Facebook and Instagram Ads in 3 Easy Steps
Here’s a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often...
How To Make Bold Claims More Believable
Last week we talked about good vs. bad copy ideas. So let’s break down some “good” copy quickly so you can see how it works Here’s an Ad from Babbel...
How Do I Know If My Copy Idea Is Any Good?
Many times it’s really easy to spot bad ideas. For example….this is obviously a bad idea: Or the idea that these beard baubles will land you a hot date: Or so so...
What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak
Imagine you’re at a summer cookout and everyone is practically passing out from euphoria because your “secret sauce” has turned out some killer ribs. Finally...
How Advertorial Landing Pages Warm Up Cold Traffic
How Advertorial Landing Pages Warm Up Cold Traffic After years of working with SEO professionals, product owners, entrepreneurs, and media buyers – I’ve learned that...
How To Warm Up Cold Traffic Using Humor and Personality
How To Warm Up Cold Traffic Using Humor and Personality In Your Copy I’ve got a short and sweet one for ya’ today. A wise man once told me: “People’s resistance is never lower...
Breaking Down The Native Advertising Funnel
You’re probably more familiar with Native Advertising than you think. Even if you’ve never heard the term before, you come into contact with Native Ads every when...
What Is Native Advertising?
If you’re feeling a bit confused about native advertising, you’re not alone. Whether you realize it or not, you’ve almost certainly encountered native advertising...
Lessons From The Big Leap
Hotels are a fantastic place to think and work. Especially expensive hotels. No matter where I travel in the world, I’ve always enjoyed using the luxurious cafe’s, gardens or...