Should You Publish Your Advertorial To Your Own Website?
So you’ve written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now...
Where To Publish Your Advertorial
If you’ve ever tried to learn something new (great inclusion statement, eh?) then you already know that asking questions is an easy way to learn new skills or...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
Smart Brand Marketing Podcast: How To Warm Up Cold Traffic
Today I want to talk to you freelancers. (Although, if you’re a business owner running cold traffic, then you’re going to love this too.) If you’re a...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I do… you learn to...
SEO Butler Guest Post: HOW TO GET ANYONE TO BUY ANYTHING ONLINE
Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while...
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...