The Best Way To Beat Imposter Syndrome
Let’s talk bad talk.I don’t mean the cute little F-bombs that you can’t say around Grandma. (I do love me some strategically placed obscenities)I’m...
How To Know If A Podcast Is Right For Your Business
“I think I want to start a podcast.”It was a beautiful sunny day in Lisbon, Portugal. I was sitting in my favorite park, drinking espresso at my favorite cafe,...
Whose Money Are You Spending?
I had a moment of weakness yesterday.Tomorrow I’m meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we...
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...
9 Years Ago I Made A “Dream Board” – Can You Guess What Happened?
Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full ‘a wishes to make my...
Using Advertorials To Get Freelance Clients
Unless this is your first day in the weird world of Rachel…You’ve probably heard me mention Advertorials before. They’re these neat little pre-sale pages...
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they’ve already...
Are You A Visionary Or An Integrator?
I’ve been reading a book called Rocket Fuel about building legendary businesses.It’s all about connecting “Visionaries” with “Integrators”...
The Math and Mindset Behind Making Millions
We’ve had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they’re pushed out over the...