Everything you ever wanted to know about a copy career
Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is...
Unsexy Business
Is it just me, or do you ever look at a business or brand and think, “Man, that business is SEXAY”? Nespresso is a great example. Damn, that branding is so sexy I feel it in...
No One Knows What They’re Doing
I realized today, that I’ve been doing “this marketing thing” for nearly a decade. In that time I’ve worked on some roaringly successful...
Breakdown of an Entire Advertorial Funnel
Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...
Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time
It’s crazy to think we’re almost through the first week of 2020. And while I’m more excited for the new year than I have been in a long time, I’ll be...
Escaping The Information Spiral of Death
Ever feel like you’re drowning in information? It feels like there’s always ‘one more thing’ to learn before you have the skills and knowledge you need...
Here’s a step-by-step plan to freelance success
Ever wish you had some sort of roadmap to building a successful freelance career? (For those of you born after 2005, a “roadmap” [ verb: /ˈrōdmap/ ] is like a lazy Google...
Sending Your First Proposal As A Freelance Copywriter
Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin’s got a rare talent for helping you think your way around a problem to...
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...