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Rachel Mazza
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Success Lessons
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3 Lessons For Strategy, Streamlining, and Scaling

I just spent a week in Scottsdale, Arizona. Yes – In August. Yes – It was hotter than the Abyssus level of hell. Thanks for asking. But I loved every second of it.You

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copywriting lessons
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Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

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Events
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“Next Phase” Event – Live in Nashville October 4-6 2023

I’m smack in the middle of planning a live event with Kevin Rogers at Copy Chief. It was SUPPOSED to be a small, intimate meetup for our private coaching group members. But

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Books and Resources
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When a Visionary and Integrator Go Head-to-Head…

For years I've been borderline obsessed with systems that help you streamline and automate your business. Maybe it's my entrepreneurial roots in the "Lifestyle Business" community ... But anything that helps me

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Ad Breakdown
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Advertorial Headlines Guaranteed to Get The Click

It's been awhile since my last Advertorial Breakdown.But I clicked on a news article the other day, and saw some advertorial headlines that were so click-juicy I had to share. Now

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Business Development
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Burning Through Social Capital

I like to think of life in chapters. A series of small but impactful vignettes. Like your favorite book, you get to turn the page and start a new piece of the

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Business Development
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Has Your Imagination Atrophied?

Yesterday I was chatting with my good friend Laura Gale about Ai... And how our job as humans will be to master the art of imagination. I've already shared my thoughts here

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Business Development
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Build the One Thing that Always has Your Back

A good friend of mine got laid off from their full-time, in-house copywriting job recently. He texted me to let me know and ask if I knew of anyone hiring. Even through

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Copywriting Strategy
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Here’s What I Know About Ai Copywriting…

Warning:​ 'Bout to get a bit meta​​​Remember that time when we stopped holding live events because we thought that standing less than 6 ft from another human being would end

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