Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
Smart Brand Marketing Podcast: How To Warm Up Cold Traffic
Today I want to talk to you freelancers. (Although, if you’re a business owner running cold traffic, then you’re going to love this too.) If you’re a...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I do… you learn to...
SEO Butler Guest Post: HOW TO GET ANYONE TO BUY ANYTHING ONLINE
Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while...
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...
LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES
If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but...
In-Depth Training – Advertorial Pre-Sale Funnels 101
A lot of you have been asking about our Plug ‘N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop this system,...