Scaling a Team from 5 to 25 in 1 Year
It's a special day today . Exactly 1 year ago today, my biz partner Kevin Rogers and I decided to get legit, and scale the business to something far beyond what either of us
Live London Copywriting Mastermind
Wanna meet me across the pond? Kevin Rogers and I are hosting our first International workshop together in London on April 10th, 2022.If you're in Europe (or fancy a quick flight to
Sending retargeted leads to your sales page? (Try this instead)
Quick video for you today about remarketing. If you’re trying to retarget leads who didn’t buy from you - here’s how to get them to change their mind and buy
When You’re Not The Smartest Person In The Room
I just got off the phone with Todd Brown – an absolutely brilliant marketer and business strategist. He's helping us work through some of our biggest challenges this year – mostly
The People Puzzle and Hard Conversations
I’ve been thinking a lot about the “People Puzzle” lately. The People Puzzle is the (seemingly) never-ending quest to find (and keep) the right people, in the right seats, at the
Growing Your Email List With Advertorials
Excited to share one of the most unique and fun podcast interviews I've been on. I had a blast chatting with Rob and Kennedy from The Email Marketing Show. If you want
Stop scaring away cold and skeptical audiences (here’s how)
One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But
How Content Marketers and Ghostwriters Can Raise Their Rates
"How do I raise my rates?" Most freelancers run into the question at some point in their careers.. But I hear it especially often when I talk to content marketers, ghostwriters, or
Want a complete game plan to skyrocket your freelance biz next year?
The market for creative freelancing talent has never been hotter. Recent conditions have forced most companies to embrace remote work, and bringing in skilled freelancers has been a big part of