Designing Your Ideal Business
You know what I love most about being a professional writer?There are so many different paths to success. I was thinking about this today while reading an article about JK...
The “Pseudo-Content Strategy” That Converts More Cold Traffic
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna...
How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)
Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You go after...
The Head Trash of Selling Yourself
Last week I took my first official “no work” vacation all year. (better late than never, right?) I checked myself into a schwanky resort (will give you more deets...
The Joy and Chaos of Rebuilding Your Business
Every said “yes” to an exciting new project, then realized how daunting it was immediately afterwards? It’s like getting excited at a restaurant, and...
The Best Way To Beat Imposter Syndrome
Let’s talk bad talk.I don’t mean the cute little F-bombs that you can’t say around Grandma. (I do love me some strategically placed obscenities)I’m...
How To Know If A Podcast Is Right For Your Business
“I think I want to start a podcast.”It was a beautiful sunny day in Lisbon, Portugal. I was sitting in my favorite park, drinking espresso at my favorite cafe,...
Whose Money Are You Spending?
I had a moment of weakness yesterday.Tomorrow I’m meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we...
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...