Here’s a secret about tigers, mullets, and motorcycles
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
Real-Life Advertorial Breakdown: Most Effective CTAs
You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...
Feeling Stuck In Your Freelance Biz? [time sensitive]
This is time sensitive so I hope this message isn’t too late! I’m about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella...
So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it’s...
’bout to drop some knowledge bombs (don’t hate me)
I have a list. It’s a very long list. The list is a list of bro-tastic internet marketing slogans that make me roll my eyes. Or puke. Depending on the severity of...
Why I shut down my profitable agency
Once upon a time in a land far far away, a queen built an empire. The kingdom was good. And the peasants were happy. And the land was fruitful. Then one day, the queen decided...
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...