Here’s Why Being A Great Writer Isn’t Enough
I love me some stories. Don’t we all? So let’s put on our comfy pants and have a little story time this fine day. If you’re a freelancer or writer, then...
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...
9 Copy Chiefs Walk Into A Bar…
This week I’m in scenic Oneida, NY with Kevin Roger’s RFL Supergroup. We’re here for our bi-annual mastermind: Holy Schnitzel, that is one good lookin’...
Real-Life Advertorial Breakdown – Listicles for Products
So far everyone seems to be loving these real-life advertorial breakdowns. These Breakdowns are a great way to troubleshoot the hard parts about writing pre-sale copy – like...
COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads
Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...
Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...
Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea
As marketers, we’re constantly coming up with great ideas. That’s what we get paid the big bucks for, right? The challenge is, when you’re brain is in...
Cold Traffic Expert Interviews: Laura Hietala | SEO
I’m pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish…. and Finnish people are kind of like super awesome robots. (They’re also...