3 Lessons For Strategy, Streamlining, and Scaling
I just spent a week in Scottsdale, Arizona. Yes – In August. Yes – It was hotter than the Abyssus level of hell. Thanks for asking. But I loved every second of it.You
Great Clients Hire Farm Ponies, Not Racehorses
Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First
“Next Phase” Event – Live in Nashville October 4-6 2023
I’m smack in the middle of planning a live event with Kevin Rogers at Copy Chief. It was SUPPOSED to be a small, intimate meetup for our private coaching group members. But
When a Visionary and Integrator Go Head-to-Head…
For years I've been borderline obsessed with systems that help you streamline and automate your business. Maybe it's my entrepreneurial roots in the "Lifestyle Business" community ... But anything that helps me
Advertorial Headlines Guaranteed to Get The Click
It's been awhile since my last Advertorial Breakdown.But I clicked on a news article the other day, and saw some advertorial headlines that were so click-juicy I had to share. Now
Burning Through Social Capital
I like to think of life in chapters. A series of small but impactful vignettes. Like your favorite book, you get to turn the page and start a new piece of the
Has Your Imagination Atrophied?
Yesterday I was chatting with my good friend Laura Gale about Ai... And how our job as humans will be to master the art of imagination. I've already shared my thoughts here
Build the One Thing that Always has Your Back
A good friend of mine got laid off from their full-time, in-house copywriting job recently. He texted me to let me know and ask if I knew of anyone hiring. Even through
Here’s What I Know About Ai Copywriting…
Warning: 'Bout to get a bit metaRemember that time when we stopped holding live events because we thought that standing less than 6 ft from another human being would end