Here’s a step-by-step plan to freelance success
Ever wish you had some sort of roadmap to building a successful freelance career? (For those of you born after 2005, a “roadmap” [ verb: /ˈrōdmap/ ] is like a lazy Google...
Sending Your First Proposal As A Freelance Copywriter
Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin’s got a rare talent for helping you think your way around a problem to...
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...
How To Go Further, Faster w/ Collaboration and Partnerships
We’ve all got those moments where you can FEEL a huge shift coming in your business. You stand there on seemingly solid ground and start to feel the rumble, the tectonic...
Comin’ At Ya From Copy Chief Live!
Last week’s Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a...
Earn More By Working Less (Hot Diggity or Hornswoggle?)
Have you ever heard of The 4 Hour Work Week? It’s a concept introduced by author and self-proclaimed ‘Human Guinea Pig’ Tim Ferris back in 2007. The idea is...
Here’s a secret about tigers, mullets, and motorcycles
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...