The “Pseudo-Content Strategy” That Converts More Cold Traffic
Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna...
Category
Pre-Sale Funnels
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...
Using Advertorials To Get Freelance Clients
Unless this is your first day in the weird world of Rachel…You’ve probably heard me mention Advertorials before. They’re these neat little pre-sale pages...
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they’ve already...
Are You A Visionary Or An Integrator?
I’ve been reading a book called Rocket Fuel about building legendary businesses.It’s all about connecting “Visionaries” with “Integrators”...
Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you’re not familiar with B2B – this simply means your “customer” is another business (rather than...
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you’re challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me...
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I’ve got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful...
Free Advertorial “Crash Course” Training
Last week I hosted a free “Advertorial Crash Course” training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for...