Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you’re not familiar with B2B – this simply means your “customer” is another business (rather than...
Category
Pre-Sale Funnels
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you’re challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me...
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I’ve got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful...
Free Advertorial “Crash Course” Training
Last week I hosted a free “Advertorial Crash Course” training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for...
Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)
PHEW! Whoah. ‘Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash through 9...
What’s Working Best in 2020
I’m currently in Portugal hanging with my podcast partner, Laura Gale. We’re “working” – while also consuming a ridiculous amount of presunto, cheese and wine. In between the...
Advertorial 101 Course is OPEN!! (Reserve your spot)
Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program. For this first round, I’m limiting the number of seats...
Advertorial 101 Course Open Next Week
I’ve got a couple of exciting announcements today. First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few...
Advertorial Research Tips
I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you...