Real-Life Advertorial Breakdown: Most Effective CTAs

You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...

So you’re still confused about advertorials…

When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it’s...

Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...

Ask Me Your Advertorial Questions (plus a surprise)

Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

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