Sending retargeted leads to your sales page? (Try this instead)

Quick video for you today about remarketing. If you’re trying to retarget leads who didn’t buy from you - here’s how to get them to change their mind and buy

Growing Your Email List With Advertorials

Excited to share one of the most unique and fun podcast interviews I've been on. I had a blast chatting with Rob and Kennedy from The Email Marketing Show. If you want

Stop scaring away cold and skeptical audiences (here’s how)

One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But

How Content Marketers and Ghostwriters Can Raise Their Rates

"How do I raise my rates?" Most freelancers run into the question at some point in their careers.. But I hear it especially often when I talk to content marketers, ghostwriters, or

Making The Leap From “Content” To “Copywriting”

This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first

Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

The “Pseudo-Content Strategy” That Converts More Cold Traffic

Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

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