Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

My 8 Step System For Writing Great Advertorials

You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...

Should You Publish Your Advertorial To Your Own Website?

So you’ve written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now...

Where To Publish Your Advertorial

If you’ve ever tried to learn something new (great inclusion statement, eh?) then you already know that asking questions is an easy way to learn new skills or...

How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...

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