Ask Me Your Advertorial Questions (plus a surprise)
Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...
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copywriting lessons
Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...
Using Advertorials As Your Front End Funnel (plus a special bonus)
Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...
Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
My 8 Step System For Writing Great Advertorials
You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...