Great Clients Hire Farm Ponies, Not Racehorses
Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First
Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First
Truffle farmers are hardcore (and it’s NOT just because pigs bite off their fingers on the regular – although that’s also true). I promise to explain how this can help you
Last week I talked about how I'm right back to where I started when I first launched my copy career 10 years ago. (If you missed that blog post about
I'm nose deep in a bowl of coconut curry made by a Thai lady who's been perfecting the same dish for the last 30 years. It's glorious. I'm having a religious
One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples
Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working