Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
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copywriting lessons
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
My 8 Step System For Writing Great Advertorials
You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
SEO Butler Guest Post: HOW TO GET ANYONE TO BUY ANYTHING ONLINE
Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while...
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but...