Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

4 Lessons From Truffle Farming (WITHOUT Losing Your Fingers)

Truffle farmers are hardcore (and it’s NOT just because pigs bite off their fingers on the regular – although that’s also true). I promise to explain how this can help you

Two Full Time Jobs and a Side of Privilege

Last week I talked about how I'm right back to where I started when I first launched my copy career 10 years ago. (If you missed that blog post about

Passive Income Courses and Coconut Curry

I'm nose deep in a bowl of coconut curry made by a Thai lady who's been perfecting the same dish for the last 30 years. It's glorious. I'm having a religious

Stop scaring away cold and skeptical audiences (here’s how)

One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But

Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

Convert More Cold Traffic and Lower Your Traffic Costs

Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working

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