Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...

5 Easy Ways To Find Out What’s Working Now

The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...

How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains

How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...

Don’t Make It Hard For Customers To Give You Their Money

While I’m originally from the good ‘ole US of A, I’ve lived all over the world for a healthy part of the last decade. Between several years in Australia,...

How To Choose The Topic For Your Advertorial Landing Page

Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold traffic before...

How To Make Bold Claims More Believable

Last week we talked about good vs. bad copy ideas. So let’s break down some “good” copy quickly so you can see how it works Here’s an Ad from Babbel...