Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...

Breaking Down The Advertorial Mini-Funnel

Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...

Real-Life Advertorial Breakdown: Most Effective CTAs

You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

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