Free Advertorial “Crash Course” Training

Last week I hosted a free “Advertorial Crash Course” training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for...

Breakdown of an Entire Advertorial Funnel

Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...

Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...

Breaking Down The Advertorial Mini-Funnel

Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...

Real-Life Advertorial Breakdown: Most Effective CTAs

You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it’s clickbait, but is really just an unfortunate gardening incident. (I know, I’m special that way). So long...

Using Advertorials As Your Front End Funnel (plus a special bonus)

Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...

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