4 Tactics To Create Viral Youtube Videos
One of my favorite things about being a professional marketer, is that someone pays me to indulge in my own weird curiosities. Since we're responsible for understanding the intricate workings of
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Ad Breakdown
Advertorial Headlines Guaranteed to Get The Click
It's been awhile since my last Advertorial Breakdown.But I clicked on a news article the other day, and saw some advertorial headlines that were so click-juicy I had to share. Now
Growing Your Email List With Advertorials
Excited to share one of the most unique and fun podcast interviews I've been on. I had a blast chatting with Rob and Kennedy from The Email Marketing Show. If you want
Ideas For Hooks and Headlines That Pop
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.
Free Advertorial “Crash Course” Training
Last week I hosted a free "Advertorial Crash Course" training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for freelancers who need to
Breakdown of an Entire Advertorial Funnel
Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially