Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or...
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Ad Breakdown
Using Advertorials To Get Freelance Clients
Unless this is your first day in the weird world of Rachel…You’ve probably heard me mention Advertorials before. They’re these neat little pre-sale pages...
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I’ve got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful...
Free Advertorial “Crash Course” Training
Last week I hosted a free “Advertorial Crash Course” training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for...
Breakdown of an Entire Advertorial Funnel
Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses –...
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what’s working now. For example, I dug into an alternative health advertorial...
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
Real-Life Advertorial Breakdown: Most Effective CTAs
You’ve been sending in some great questions lately. Like this one from Simon about the last video where we attempted to “unconfuse” the world about...