Comin’ At Ya From Copy Chief Live!
Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a
Category
Coaching
Earn More By Working Less (Hot Diggity or Hornswoggle?)
Have you ever heard of The 4 Hour Work Week? It's a concept introduced by author and self-proclaimed 'Human Guinea Pig' Tim Ferris back in 2007. The idea is that you can build
Here’s a secret about tigers, mullets, and motorcycles
(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) I'm terrible at keeping secrets. It's not that
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING
Real-Life Advertorial Breakdown: Most Effective CTAs
You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And
Feeling Stuck In Your Freelance Biz?
I'm about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella Allison. (There are so many fun and strange things about
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn
Ask Me Your Advertorial Questions (plus a surprise)
Here's the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something... ... but you just. can't. freaking. do.