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Coaching

Ad Breakdown
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How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic

Happy Advertorial Breakdown Day!!! I've got a special guest joining me today.  Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.

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Coaching
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HOW, WHEN, AND WHY TO OFFER A COACHING OFFER

With everyone living and socializing in the virtual world right now, it seems like everyone and their hamster has a new "coaching program" these days. You've probably seen a billion Youtube

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Free Advertorial “Crash Course” Training

Last week I hosted a free "Advertorial Crash Course" training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for freelancers who need to

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Advertorials
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What’s Working Best in 2020

I’m currently in Portugal hanging with my podcast partner, Laura Gale. We’re “working” – while also consuming a ridiculous amount of presunto, cheese and wine. In between the podcast interviews, brainstorming, and unfairly-delicious

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Advertorials
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Advertorial 101 Course is OPEN!! (Reserve your spot)

Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program.  For this first round, I’m limiting the number of

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Advertorials
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Advertorial 101 Course Open Next Week

I’ve got a couple of exciting announcements today.  First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few reasons: Reason

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Advertorials
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Advertorial Research Tips

I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have

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Coaching
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Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get

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Ad Breakdown
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Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

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