Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING
You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And
I'm about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella Allison. (There are so many fun and strange things about
Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn
Here's the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something... ... but you just. can't. freaking. do.
I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now
Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:
I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and shouted, "GUESS WHO