Mad Men, FOMO, and How To Get The Best Copy Ever

Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...

In-Depth Training – Advertorial Pre-Sale Funnels 101

A lot of you have been asking about our Plug ‘N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop this system,...

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...

How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell

How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I’ve been an entrepreneur as long as I can remember. From selling garage sale gems...

Breaking Down The Native Advertising Funnel

You’re probably more familiar with Native Advertising than you think. Even if you’ve never heard the term before, you come into contact with Native Ads every when...

What Is Native Advertising?

If you’re feeling a bit confused about native advertising, you’re not alone. Whether you realize it or not, you’ve almost certainly encountered native advertising...

Why You Should NEVER Write Your Own Sales Copy

If You Think You Should Write All Your Sales Copy Yourself… …Then Step AWAY From The Keyboard! The most successful businesses and entrepreneurs generate sales...

Lion Zeal Interview: Leveraging Content Marketing, SEO and Strategic Partnerships

Years ago I chatted with Daryl Rosser from popular SEO community Lion Zeal about how to leverage SEO and Content Marketing together to drive new business. So many freelancers...