Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...
Category
Business Development
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I do… you learn to...
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...
In-Depth Training – Advertorial Pre-Sale Funnels 101
A lot of you have been asking about our Plug ‘N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop this system,...
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...
How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I’ve been an entrepreneur as long as I can remember. From selling garage sale gems...
Breaking Down The Native Advertising Funnel
You’re probably more familiar with Native Advertising than you think. Even if you’ve never heard the term before, you come into contact with Native Ads every when...
What Is Native Advertising?
If you’re feeling a bit confused about native advertising, you’re not alone. Whether you realize it or not, you’ve almost certainly encountered native advertising...