Breakdown of an Entire Advertorial Funnel
Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a
Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time
It's crazy to think we're almost through the first week of 2020. And while I'm more excited for the new year than I have been in a long time, I'll be
Escaping The Information Spiral of Death
Ever feel like you're drowning in information? It feels like there's always 'one more thing' to learn before you have the skills and knowledge you need to truly "make it"... ... ESPECIALLY
Here’s a step-by-step plan to freelance success
Ever wish you had some sort of roadmap to building a successful freelance career? (For those of you born after 2005, a “roadmap” [ verb: /ˈrōdmap/ ] is like a lazy
Sending Your First Proposal As A Freelance Copywriter
Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin's got a rare talent for helping you think your way around a
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially
How To Go Further, Faster w/ Collaboration and Partnerships
We've all got those moments where you can FEEL a huge shift coming in your business. You stand there on seemingly solid ground and start to feel the rumble, the tectonic plates
Comin’ At Ya From Copy Chief Live!
Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a
Earn More By Working Less (Hot Diggity or Hornswoggle?)
Have you ever heard of The 4 Hour Work Week? It's a concept introduced by author and self-proclaimed 'Human Guinea Pig' Tim Ferris back in 2007. The idea is that you can build