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Coaching
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HOW, WHEN, AND WHY TO OFFER A COACHING OFFER

With everyone living and socializing in the virtual world right now, it seems like everyone and their hamster has a new "coaching program" these days. You've probably seen a billion Youtube

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Ad Breakdown
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Free Advertorial “Crash Course” Training

Last week I hosted a free "Advertorial Crash Course" training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for freelancers who need to

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Advertorials
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Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)

PHEW! Whoah. 'Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash

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Advertorials
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What’s Working Best in 2020

I’m currently in Portugal hanging with my podcast partner, Laura Gale. We’re “working” – while also consuming a ridiculous amount of presunto, cheese and wine. In between the podcast interviews, brainstorming, and unfairly-delicious

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Advertorials
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Advertorial 101 Course is OPEN!! (Reserve your spot)

Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program.  For this first round, I’m limiting the number of

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Advertorials
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Advertorial 101 Course Open Next Week

I’ve got a couple of exciting announcements today.  First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few reasons: Reason

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Advertorials
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Advertorial Research Tips

I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have

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Coaching
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Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get

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Uncategorized
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Unsexy Business

Is it just me, or do you ever look at a business or brand and think, “Man, that business is SEXAY”? Nespresso is a great example. Damn, that branding is so

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