Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

Going Beyond Client Work – LIVE in Knoxville TN!

By now you’ve probably heard about the “Beyond Client Work Accelerator mastermind event I'm hosting with Kevin Rogers September 14-16. (If not, get the deets and one of the few

Unsexy Business

Is it just me, or do you ever look at a business or brand and think, “Man, that business is SEXAY”? Nespresso is a great example. Damn, that branding is so

No One Knows What They’re Doing

I realized today, that I've been doing "this marketing thing" for nearly a decade. In that time I've worked on some roaringly successful campaigns... Built and scaled several agencies while traveling Europe,

Here’s a step-by-step plan to freelance success

Ever wish you had some sort of roadmap to building a successful freelance career? (For those of you born after 2005, a “roadmap” [ verb: /ˈrōdmap/ ] is like a lazy