COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –

Is your “engine revving” chasing your readers away?

I’ve lived in Portugal for more than 2 years now, and I've been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea

As marketers, we're constantly coming up with great ideas. That's what we get paid the big bucks for, right? The challenge is, when you're brain is in "idea generation" mode all the

How To Beat The World’s Best Copywriters

How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter's control piece? This past week I was fortunate enough

Cold Traffic Expert Interviews: Jerred Morris | Google Adwords

If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least

My 8 Step System For Writing Great Advertorials

You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table

Should You Publish Your Advertorial To Your Own Website?

So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece

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