So you’ve written your advertorial.
You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience.
Now you’re holding that succulent piece of sales copy in your excited little fingers (or…. at least in your Google drive)
You’re ready to make the big bookoo bucks by warming up skeptical audiences and converting higher off of cold traffic.
… where are you going to publishing that pretty pre-sale page so prospective eyeballs can actually read it?
Should you post the advertorial on your homepage?
As a blog post on your website?
Glued to every telephone pole from here to Timbuktu?
Great question. I asked the same thing when I first started exploring advertorials and pre-sale pages.
What surprised me, was that NO ONE seemed to be talking about it!
If you see other marketers talking about where they publish their advertorials, then let me know. I’d love to learn what’s working well for them.
You can learn what’s worked well for me in the past in this short guide about WHERE to publish your advertorial here.
If you’re not sure which option is right for your business, I’ve made a short video explaining how I choose between these different placement options. Check it out here: