How to beat the best copywriters in the world at their own game
Every wonder what it takes to beat an A-list copywriter’s control piece?
This past week I was fortunate enough to learn from some of the greatest copywriters in the world.
A-list copywriters like Parris Lampropolous, Bond Halbert, and Sam Markowitz shared their knowledge on how to write sales letters that generate millions of dollars in revenue.
And while I walked away with a phat notebook full of brain-candy…
… there were a few KNAWLEDGE nuggets which really hit home.
Here’s one that, while deceptively simple, actually holds the key to beating controls written by some of the greatest copywriters in the world: