Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Category
Copywriting Strategy
Finding Hidden Opportunities In Crisis
I've been thinking a lot about how to uncover hidden opportunity and growth in the midst of this global pandemic. It's like the contrarian investment mogul Baron Rothschild said back in
Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
Everything you ever wanted to know about a copy career
Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get
Breakdown of an Entire Advertorial Funnel
Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared
Real-Life Advertorial Breakdown: Most Effective CTAs
You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And
Using Advertorials As Your Front End Funnel
Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to: