How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

Convert More Cold Traffic and Lower Your Traffic Costs

Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working

Finding Hidden Opportunities In Crisis

I've been thinking a lot about how to uncover hidden opportunity and growth in the midst of this global pandemic. It's like the contrarian investment mogul Baron Rothschild said back in

Using Pre-Sale Funnels For B2B Clients

I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since

How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic

Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.

Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get

Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

Here’s a secret about tigers, mullets, and motorcycles

(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) I'm terrible at keeping secrets. It's not that

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING

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