So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)
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copywriting lessons
Ask Me Your Advertorial Questions (plus a surprise)
Here's the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something... ... but you just. can't. freaking. do.
Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)
I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now
Using Advertorials As Your Front End Funnel
Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:
Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I've been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter's control piece? This past week I was fortunate enough
My 8 Step System For Writing Great Advertorials
You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people