Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the
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Coaching
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
How To Tell Stories To Warm Up Cold Traffic | Part 3: How To Use Pre-Sale Landing Pages In Your Sales Funnel
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into
How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
Teaching What You Know: How Much Do I Reveal?
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching