"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching
Many times it's really easy to spot bad ideas. For example....this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: But when it comes