Teaching What You Know: How Much Do I Reveal?

“How much information should I give away for free in my marketing?”

This is a question that I hear from both clients as we’re creating their sales funnel copy, and coaching students looking to grow their business. 

I get it – the thought of someone taking advantage of our generosity or stealing our information can be nerve-racking. 

And in a world where downloading torrents or pirating music is pretty much the norm – it’s natural to want to protect your intellectual property. 

This is such a common question that I made a quick video with my thoughts on teaching what you know.

Should you ‘give away the farm’ or hold back your expertise?

Take a look and decide for yourself: