There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of
As marketers, we're constantly coming up with great ideas. That's what we get paid the big bucks for, right? The challenge is, when you're brain is in "idea generation" mode all the
I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter's control piece? This past week I was fortunate enough
If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least
You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table
So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece
Want more help building and using Advertorial pre-sales page to convert more cold traffic? Learn how to design, research, write and use effective pre-sale pages in my Advertorial 101 Training Course
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people