fbpx
Skip to content
Rachel Mazza
  • Home
  • Advertorial Training
  • Work With Me
  • Resources
  • Press
  • Blog
Category

Babble Breakdown

Babble Breakdown
0Comments

How I Build Passive Income Offers

Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted

Continue Reading

Advertorials
0Comments

The “Pseudo-Content Strategy” That Converts More Cold Traffic

Ever meet someone who instantly makes you smile when you see their face? What do you call that? The Instant Grin Effect? The Grinstant Effect?Punny alliteration aside, Anna Iveson is definitely

Continue Reading

Ad Breakdown
0Comments

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

Continue Reading

Babble Breakdown
0Comments

How To Invest In Yourself

Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.

Continue Reading

Ad Breakdown
2Comments

Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

Continue Reading

Advertorials
0Comments

So you’re still confused about advertorials…

When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)

Continue Reading

Advertorials
0Comments

Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn

Continue Reading

Ad Breakdown
0Comments

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman – 

Continue Reading

Ad Breakdown
3Comments

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

Continue Reading

« Older Articles

Search The Blog

Post Categories

Connect On Social

Facebook ProfileTwitter ProfileLinkedin Profile

Looking for a little one-on-one time?

Let’s take this somewhere a little more private so I have my way with you… errr…. I mean your copy.

© Copyright 2018 - Mazza Media LLC - All Rights Reserved - Privacy Policy