How I Build Passive Income Offers
Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted
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Babble Breakdown
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
How To Invest In Yourself
Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.
Breakdown of an Entire Advertorial Funnel
Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a
So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn
COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads
Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of
Cold Traffic Expert Interviews: Laura Hietala | SEO
I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country