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Babble Breakdown

Babble Breakdown
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How I Build Passive Income Offers

Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted

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Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

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How To Invest In Yourself

Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.

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Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

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Advertorials
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So you’re still confused about advertorials…

When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)

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Advertorials
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Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn

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Ad Breakdown
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COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman – 

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Ad Breakdown
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Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

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Cold Traffic Expert Interviews: Laura Hietala | SEO

I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country

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