Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski’s book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn...

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...

Cold Traffic Expert Interviews: Laura Hietala | SEO

I’m pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish…. and Finnish people are kind of like super awesome robots. (They’re also...

Should You Publish Your Advertorial To Your Own Website?

So you’ve written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now...

How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...

Can You Use An Advertorial As A Sales Page?

Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you’ve got some sort of magic mind control dust to sprinkle on your...

What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak

Imagine you’re at a summer cookout and everyone is practically passing out from euphoria because your “secret sauce” has turned out some killer ribs. Finally...