Why I shut down my profitable agency
Once upon a time in a land far far away, a queen built an empire. The kingdom was good. And the peasants were happy. And the land was fruitful. Then one day,
Category
Success Lessons
Using Advertorials As Your Front End Funnel
Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:
Here’s Why Being A Great Writer Isn’t Enough
I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and shouted, "GUESS WHO
Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea
As marketers, we're constantly coming up with great ideas. That's what we get paid the big bucks for, right? The challenge is, when you're brain is in "idea generation" mode all the
Cold Traffic Expert Interviews: Laura Hietala | SEO
I'm pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish.... and Finnish people are kind of like super awesome robots. (They're also the only country
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter's control piece? This past week I was fortunate enough
My 8 Step System For Writing Great Advertorials
You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people