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Social Media Marketing

Coaching
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Whose Money Are You Spending?

I had a moment of weakness yesterday.Tomorrow I'm meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we

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Ad Breakdown
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Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

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Business Development
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Comin’ At Ya From Copy Chief Live!

Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a

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Ad Breakdown
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Breaking Down The Advertorial Mini-Funnel

Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared

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Ad Breakdown
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Real-Life Advertorial Breakdown – Listicles for Products

So far everyone seems to be loving these real-life advertorial breakdowns. These Breakdowns are a great way to troubleshoot the hard parts about writing pre-sale copy – like this one about

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Advertorials
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How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people

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Advertorials
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In-Depth Training – Advertorial Pre-Sale Funnels 101

A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop

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conversion tips
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How To Spy On Your Competition’s Facebook and Instagram Ads in 3 Easy Steps

Here's a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often frustrates us marketers

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