Using Advertorials As Your Front End Funnel (plus a special bonus)

Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:

Here’s Why Being A Great Writer Isn’t Enough

I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then

My 8 Step System For Writing Great Advertorials

You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table

Should You Publish Your Advertorial To Your Own Website?

So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece

Where To Publish Your Advertorial

If you've ever tried to learn something new (great inclusion statement, eh?) then you already know that asking questions is an easy way to learn new skills or techniques. With a

How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people

Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

I shaved off my eyebrows to teach you this lesson (with pictures)

As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only

What’s Inside The Advertorial 101 Training Course?

You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know

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