One of the biggest mistakes I see marketers made when they’re new to writing advertorials or pre-sales pages…

Is actually trying to SELL something in their sales copy.

I know… sounds counterintuitive.

But the reason pre-sale copy works so well, is that it’s designed to get readers in the right mindset to buy BEFORE you show them your sales message.

Here’s a quick video about the psychology behind WHY that works…

And how you can create killer pre-sale copy without pushing away cold or skeptical audiences by being too ‘salesy’.

If you want to give this a whirl for your own business (or your client’s!) – I’ve got a quick and easy advertorial template that I use as the base for all my pre-sale copy.

You can grab that here and feel free to swipe it for your own material.