Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now

Using Advertorials As Your Front End Funnel

Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:

Here’s Why Being A Great Writer Isn’t Enough

I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then

How to use events to land your next big gig

The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and shouted, "GUESS WHO

9 Copy Chiefs Walk Into A Bar…

This week I'm in scenic Oneida, NY with Kevin Roger's RFL Supergroup. We're here for our bi-annual mastermind: Holy Schnitzel, that is one good lookin' group of wordsmiths. When you get this many

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea

As marketers, we're constantly coming up with great ideas. That's what we get paid the big bucks for, right? The challenge is, when you're brain is in "idea generation" mode all the

My 8 Step System For Writing Great Advertorials

You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table

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