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Rachel Mazza
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Coaching

Advertorials
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Advertorial 101 Course Open Next Week

I’ve got a couple of exciting announcements today.  First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few reasons: Reason

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Advertorials
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Advertorial Research Tips

I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have

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Coaching
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Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get

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Ad Breakdown
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Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

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Business Development
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Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time

It's crazy to think we're almost through the first week of 2020. And while I'm more excited for the new year than I have been in a long time, I'll be

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Business Development
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Escaping The Information Spiral of Death

Ever feel like you're drowning in information? It feels like there's always 'one more thing' to learn before you have the skills and knowledge you need to truly "make it"... ... ESPECIALLY

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Business Development
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Sending Your First Proposal As A Freelance Copywriter

Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin's got a rare talent for helping you think your way around a

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Ad Breakdown
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Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially

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Coaching
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How To Go Further, Faster w/ Collaboration and Partnerships

We've all got those moments where you can FEEL a huge shift coming in your business. You stand there on seemingly solid ground and start to feel the rumble, the tectonic plates

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