Here’s a secret about tigers, mullets, and motorcycles
(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) I'm terrible at keeping secrets. It's not that
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING
Real-Life Advertorial Breakdown: Most Effective CTAs
You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And
Feeling Stuck In Your Freelance Biz?
I'm about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella Allison. (There are so many fun and strange things about
So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)
’bout to drop some knowledge bombs (don’t hate me)
I have a list. It's a very long list. The list is a list of bro-tastic internet marketing slogans that make me roll my eyes. Or puke. Depending on the severity of internet-marketing-ness. I bet
Why I shut down my profitable agency
Once upon a time in a land far far away, a queen built an empire. The kingdom was good. And the peasants were happy. And the land was fruitful. Then one day,
Confused About Advertorials? Apparently You’re Not Alone
Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn