Most of us got into this crazy business to create more freedom in our life. For someone like me, that meant the freedom to travel and live/work wherever I wanted in the world.

I spent nearly 10 years traipsing around Southeast Asia, Australia, Europe, and the US – working from anywhere there was wifi, and exploring the exciting nooks and crannies of each new city in between. These days I have other goals and have put down one or two roots, but still take off on extended “workcations” at least 2-3x / year.

But that’s me… and galavanting around the globe might NOT be your idea of freedom. Maybe it’s the freedom to stay home with your kids so you don’t miss a beat as they grow into wacky little humans.

Or maybe it’s the freedom to sit on a cushy little nest egg of 6-months worth of expenses and have the peace of mind that you can tackle any emergency that might come your way.

Or maybe it’s simply the freedom to control your calendar, decide how and when you want to work, and wake up every morning (or afternoon) choosing what YOU want to focus on that day INSTEAD of feeling tied to someone else’s schedule.

Whatever freedom means to you, building your own offers and products is a great way to create more stability, revenue, and freedom WITHOUT adding more work to your plate. It gives you a reliable way to add an additional revenue stream to your business, create more security, or even replace your “done for you” client work.

Now…I work with a few select clients myself, and I LOVE the clients I work with. I probably won’t be giving up client work anytime soon, and I’m not saying you need to run out and ditch your clients the moment you launch your new offer. (or ever!)

But wouldn’t it be nice if you didn’t NEED them? 

Wouldn’t it be nice if you could take all those hard-earned skills and use them to put money in YOUR pocket instead of someone else’s?

The best thing about creating semi-passive income offers is that you can scale them without adding more work to your plate. So you can grow and expand your offer stack to build an empire…

Or you can keep it small and simple – using your offer to replace one or two of your clients, so you have more flexibility and freedom in your business.

And if you’re a business owner or entrepreneur, this is one of the fastest and most reliable ways to make sure your business is ready for anything. Now more than ever you need options – to be able to pivot quickly, or turn the dial up and down on what’s working so you can ditch anything that might be dragging you down.

Recently I joined Henry Bingaman on his “Getting Out of the Machine” podcast where we chatted about building and selling your own products.

Henry has a long and lucrative career as a direct-response copywriter and consultant for some of the biggest names in the industry. His work is directly responsible for bringing in hundreds of millions of dollars, and the best marketers in the world – like Clayton Makepeace, Parris Lampropoulos, Marcella Allison, and David Deutch – all say he’s one of the best they’ve ever seen.

But after 14 years of riding the top of the A-list, Henry is ready to retire his “done for you” client hat and focus on building his own offers and products, so he can create a true life of freedom.

  • Join us as we dig deep into:
  • How we both made the leap from “done for you” marketer, to high-level consultant
  • The different types of digital products you can create
  • How to package and sell your knowledge in a way that makes you recurring income
  • Breaking down the sales funnel, and how to maximize the profits from your new product
  • How to price your offer (and provide enough value to actually justify that price!)

If you’ve ever even THOUGHT about starting an online, information-based business – then this episode is a must-listen .

>> Check it out here << 

Henry Bingaman and Rachel Mazza

Want my help making a shift in your business like Henry did?
Learn more about how we can work together here.