Making The Leap From “Content” To “Copywriting”

This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first

The Joy and Chaos of Rebuilding Your Business

Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when

Using Advertorials To Get Freelance Clients

Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and

Are You A Visionary Or An Integrator?

I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS

The Math and Mindset Behind Making Millions

We've had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they're pushed out over the water – framing incredible Florida

Redefining and Evolving Your Business

Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to

Be Your Own Advocate

Recently I went on a little rant on my Instagram (a rare occurrence for me). It was about all about how foreign students were being kicked out of the US since

What’s In Your War Chest?

Today I saw an Instagram post that asked, "What does a 'rich life' mean to you?"This is something I've been thinking a lot about lately as I explore new ways to

Using Pre-Sale Funnels For B2B Clients

I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since

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