Cold Traffic Expert Interviews: Jerred Morris | Google Adwords

If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...

Mad Men, FOMO, and How To Get The Best Copy Ever

Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...

LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES

If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...

In-Depth Training – Advertorial Pre-Sale Funnels 101

A lot of you have been asking about our Plug ‘N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop this system,...

Why You Should NEVER Write Your Own Sales Copy

If You Think You Should Write All Your Sales Copy Yourself… …Then Step AWAY From The Keyboard! The most successful businesses and entrepreneurs generate sales...