Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you’re challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me...
Category
Hiring A Writer
Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)
PHEW! Whoah. ‘Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash through 9...
Everything you ever wanted to know about a copy career
Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is...
Sending Your First Proposal As A Freelance Copywriter
Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin’s got a rare talent for helping you think your way around a problem to...
How To Go Further, Faster w/ Collaboration and Partnerships
We’ve all got those moments where you can FEEL a huge shift coming in your business. You stand there on seemingly solid ground and start to feel the rumble, the tectonic...
Earn More By Working Less (Hot Diggity or Hornswoggle?)
Have you ever heard of The 4 Hour Work Week? It’s a concept introduced by author and self-proclaimed ‘Human Guinea Pig’ Tim Ferris back in 2007. The idea is...
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...
COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads
Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic...
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...