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copywriting lessons

Ad Breakdown
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Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

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Coaching
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I shaved off my eyebrows to teach you this lesson (with pictures)

As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only

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Advertorials
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The SEO Butler Content Mega Guide and How to Get Anyone to Buy Anything Online

Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while these

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Advertorials
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What’s Inside The Advertorial 101 Training Course?

You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know

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Advertorials
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In-Depth Training – Advertorial Pre-Sale Funnels 101

A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop

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copywriting lessons
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Make More Sales By Avoiding This “Customer Confusion” Mistake

If there's one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it's not telling your readers what to

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Advertorials
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HOW TO TELL STORIES TO WARM UP COLD TRAFFIC | PART 5: HOW TO CONNECT YOUR STORY TO YOUR OFFER

HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 5: How To Connect Your Story Back To Your Sales Offer If you've been following along, so far we've learned... How to

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Advertorials
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HOW TO TELL STORIES TO WARM UP COLD TRAFFIC | PART 4: Choosing The Best Topic For Your Story

HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 4: Choosing The Topic That Will Resonate Best With Your Audience Have you ever tried to start something?  Stupid question. Of course you

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Advertorials
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How To Tell Stories To Warm Up Cold Traffic | Part 3: How To Use Pre-Sale Landing Pages In Your Sales Funnel

How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into

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