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conversion tips

Ad Breakdown
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Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

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Advertorials
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Smart Brand Marketing Podcast: How To Warm Up Cold Traffic

Today I want to talk to you freelancers. (Although, if you're a business owner running cold traffic, then you're going to love this too.)  If you're a freelancer who works with clients,

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Coaching
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I shaved off my eyebrows to teach you this lesson (with pictures)

As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only

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Business Development
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Do NOT Eat This Steak

I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal…   …because when you take as many long haul flights as I

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Advertorials
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The SEO Butler Content Mega Guide and How to Get Anyone to Buy Anything Online

Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while these

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Advertorials
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In-Depth Training – Advertorial Pre-Sale Funnels 101

A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop

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Advertorials
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HOW TO TELL STORIES TO WARM UP COLD TRAFFIC | PART 4: Choosing The Best Topic For Your Story

HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 4: Choosing The Topic That Will Resonate Best With Your Audience Have you ever tried to start something?  Stupid question. Of course you

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Advertorials
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How To Tell Stories To Warm Up Cold Traffic | Part 3: How To Use Pre-Sale Landing Pages In Your Sales Funnel

How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into

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Ad Breakdown
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Don’t Make It Hard For Customers To Give You Their Money

While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and

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