Escaping The Information Spiral of Death
Ever feel like you're drowning in information? It feels like there's always 'one more thing' to learn before you have the skills and knowledge you need to truly "make it"... ... ESPECIALLY
Category
Business Development
Sending Your First Proposal As A Freelance Copywriter
Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin's got a rare talent for helping you think your way around a
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially
Comin’ At Ya From Copy Chief Live!
Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a
Feeling Stuck In Your Freelance Biz?
I'm about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella Allison. (There are so many fun and strange things about
Here’s Why Being A Great Writer Isn’t Enough
I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and shouted, "GUESS WHO
9 Copy Chiefs Walk Into A Bar…
This week I'm in scenic Oneida, NY with Kevin Roger's RFL Supergroup. We're here for our bi-annual mastermind: Holy Schnitzel, that is one good lookin' group of wordsmiths. When you get this many
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least