How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people
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Business Development
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
In-Depth Training – Advertorial Pre-Sale Funnels 101
A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I've been an entrepreneur as long as I can remember. From selling garage sale gems
Breaking Down The Native Advertising Funnel
You're probably more familiar with Native Advertising than you think. Even if you've never heard the term before, you come into contact with Native Ads every when day you use
What Is Native Advertising?
If you're feeling a bit confused about native advertising, you’re not alone. Whether you realize it or not, you’ve almost certainly encountered native advertising before. If you’ve ever excitedly shared your
Why You Should NEVER Write Your Own Sales Copy
If You Think You Should Write All Your Sales Copy Yourself... ...Then Step AWAY From The Keyboard! The most successful businesses and entrepreneurs generate sales easily and consistently. They know to speak