This is NOT How You Do Cold Outreach (and what to do instead)

Even with live events on a temporary hiatus, there are still lots of great ways to find new freelance clients. I think most successful freelancers would agree that best way to

Real Free Life Enrollment Closes TONIGHT

I have a confession to make. I have done you a disservice and I need to apologize. You may already know that I co-coach several training programs with Kevin Rogers inside

But are these REALLY “Uncertain Times”?

For the past several weeks, it seems like everyone's been talking about the "uncertain times" – including myself! It's true, with the quarantine and the entire world turned on its head...it's hard

Tactical Advice To Help You Thrive During Uncertain Times

At this point, we've all learned that there's no rule book for what happens next. The entire world has been turned on its head, and we're all taking it one day

Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time

It's crazy to think we're almost through the first week of 2020. And while I'm more excited for the new year than I have been in a long time, I'll be

Escaping The Information Spiral of Death

Ever feel like you're drowning in information? It feels like there's always 'one more thing' to learn before you have the skills and knowledge you need to truly "make it"... ... ESPECIALLY

Sending Your First Proposal As A Freelance Copywriter

Anytime I get an opportunity to co-coach with Kevin Rogers, I chalk the day up to a win. Kevin's got a rare talent for helping you think your way around a

Advertorials For Complicated or Intangible Offers

We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially

Comin’ At Ya From Copy Chief Live!

Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a

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