Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
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Ad Breakdown
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...
How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...
Don’t Make It Hard For Customers To Give You Their Money
While I’m originally from the good ‘ole US of A, I’ve lived all over the world for a healthy part of the last decade. Between several years in Australia,...
How To Choose The Topic For Your Advertorial Landing Page
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold traffic before...
How To Make Bold Claims More Believable
Last week we talked about good vs. bad copy ideas. So let’s break down some “good” copy quickly so you can see how it works Here’s an Ad from Babbel...