How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...
While I’m originally from the good ‘ole US of A, I’ve lived all over the world for a healthy part of the last decade. Between several years in Australia,...
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold traffic before...
Last week we talked about good vs. bad copy ideas. So let’s break down some “good” copy quickly so you can see how it works Here’s an Ad from Babbel...