Breaking Down The Advertorial Mini-Funnel

Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING

Real-Life Advertorial Breakdown: Most Effective CTAs

You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now

Using Advertorials As Your Front End Funnel

Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

Real-Life Advertorial Breakdown | Quit Smoking Program

The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the

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