"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold
Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -